The Adrian Alicea brand represents an orgy of defiance. Absolution without the fear of retribution. The temerity of Adrian Alicea is only surpassed by the precise execution of his vision. 

Adrian Alicea is a new romantic of romantic excesses. Creating a pirate-like fairy-tale of disguises, he walks a tightrope between ironic hedonistic inclination and highly serious commentary.
There is an insane carcinogenic, merciless narcissism. There is a deafening, endless shout
of “gimme more!” – Earl Murray

Adrian’s inspiration comes from his strong familial roots in Puerto Rico. The essence of his beautiful mother is etched into every design. Mr. Alicea was also blessed with nine sisters of whom have provided him with the depth of understanding the female form. The fact that he also has real human frailties make him greater than is realized by those who are not able to see through the fog of adulation. His human experience transcends into an emotional confluence felt by every being that adorns his designs. Having been a model himself, he was first discovered at the iconic nightclub “The Tunnel” by Rae Dawn Chong who invited him to walk for Thierry Mugler’s couture show in Paris.

From there his career took off and with persistent effort continued working with the masters of Europe: Hermes, Giorgio Armani, Jean-Paul Gaultier, Gianfranco Ferre, Vivienne Westwood, and Patricia Fields and graced the stage with notable supermodels Iman, Kate Moss, Christy Turlington, Debra Shaw, Veruschka von Lehndorff, to name a few. Adrian Alicea has also been featured on the cover of Italian Vogue and has had editorial spreads in major publications like Vibe. He’d eventually tour the world as a professional dancer alongside the legendary Willi Ninja and Grace Jones. This led to two electrifying performances in “Deep in Vogue” and “Waltz Darling” by the multi-talented Malcolm McClaren. He is currently featured in the CAMP Expedition at the Metropolitan Museum Of Art, Manhattan, New York and was presented with the Emerging New Designer Award at the Cinema Film Fashion Awards 2017, Beverly Hills, California alongside Akon, Sidney Poitier and Samuel L. Jackson. Adrian has styled and dressed the likes of many A List celebrities. Larisa Martine, of whom shared the stage with Grammy Award Winner, Joshua Bell at the 60th Lincoln Center Anniversary hosted by Neil Patrick Harris wore one of his stunning designs. He has also dressed and styled celebrities like Zoe Saldana and Nick Cannon. 

The House Of Alicea was born out of his life-time love affair with Avant-garde fashion and the purest freedom of an artist. Adrian sews from hand like a sculptor as he shapes and molds each fabric to fit the human form with such care to the ornate details he creates in each design. The fashion industry has become commercial and lackluster at best with mass-produced designs. Adrian Alicea has a style all his own that is unique and filled with the power to transform this industry back to a time when living breathing artistic beauty of all forms graced the stage. His designs bring forth an explosive amalgamation of emotions that will take your breath away and leaving you screaming for more. Adrian Alicea is that of a demigod. This mythical creature has the innate ability to forge a cult-like dance of the obscure bathed in overt obscenity, and emblazoned in provocative aggression dripping in hedonistic ecstasy.